For almost 20 years, superheroes have dominated cinemas. In the early 2000s entries like Spider-Man and X-Men paved the way for the likes of The Dark Knight and Iron Man. Once The Avengers made all the money. Studios took notice, with everyone scrambling to form their own cinematic universes.
While the undisputed champion, the Marvel Cinematic Universe, is currently at “a bit of a low point ” (Deadpool’s words not mine) the question of “superhero fatigue ” is once again entering the conversation. With both Marvel and DC banking on the audience’s continued interest, it doesn’t seem like the end is in sight, but what could the next big thing in Hollywood be?
Toy Story
Hollywood studios like to chase trends. If one studio has made something that’s making a lot of money, they try to do the same thing. It’s fair to say that cinema has had a rough few years since the Covid-19 pandemic. The biggest hit post-pandemic has undoubtedly been Barbie, becoming the highest-grossing film of the year, as well as the highest-grossing film from Warner Brothers and 15th highest of all time. Mattel has started development on films based around some of its other IP in an effort to recreate its success. Hasbro has been in the business of making films about its products for a while, with the Transformers and G.I. JOE franchises. The Lego Movie was a surprise hit, managing to spawn a franchise, including a Batman spin-off.
However, the Lego franchise reached diminishing returns very quickly. With four films in five years, the series quickly lost steam at the box office. Plans for the series are still in development, and the success of Barbie has likely reignited interest. Both Barbie and The Lego Movie benefit from being their directors, Greta Gerwig, Phil Lord and Chris Miller are very unique and distinctive voices, and it’s fair to say that the films would not have been anywhere near as successful without their vision. Would a director be able to find a compelling story about the human condition in an Uno film?
Life Story
Of course, Barbie didn’t do it alone. The other half of the Barbenheimer phenomenon, Christopher Nolan’s Oppenheimer, was also a huge hit and went on to win the Best Picture Oscar. It follows in the wake of several other high-profile biopics, including Bohemian Rhapsody and Rocketman. Biopics, have been around for a while, but seem to be much more high profile lately, especially ones centred around musicians. With films about Bob Dylan, Bruce Springsteen and each of the Beatles in development, it doesn’t seem like they will be going away anytime soon.
But at the risk of running into “Biopic fatigue” it’s not just musicians that are in consideration. We’ve had Ferrari and House of Gucci (both starring Adam Driver) as well as Le Man’s 66. There is always another incredible story to show on screen, although these often end up being rather one-sided (something Oppenheimer managed to avoid) and can run into trouble from family members. Or even having to change the narrative to make a more coherent film. The Iron Claw, for all its success, has an even more tragic story in real life. The biggest hurdle is probably that the audience for one film does not always mean they will see another. Oppenheimer and Ferrari are both period pieces, but they have very little in common, and it’s hard to find subjects that reach such a wide audience. But then again, Christopher Nolan made nuclear physics compelling, so anything is possible
Final Thoughts
As fun as it is to speculate, it is almost impossible to predict what the next trend will be until we are in it. It was hard for anyone to believe that superheroes would be the next big thing when Iron Man hit screens in 2008 or that the reign would last this long. With Deadpool and Wolverine being the fastest-grossing R-rated film of all time, it seems unlikely that superheroes are going away just yet. Joker: Folie a Deux is entering new territory with the first full superhero musical (although The Marvels technically had a musical number), but Hollywood seems averse to musicals and rarely advertises films as such. Only time will tell, but there will certainly be plenty of discussion about it until we get there.
