Directed by Guy Ritchie (Revolver, The Man From U.N.C.L.E.) & starring Will Smith, YouTuber & Presenter, Rachel RNR reviews the Disney live-action remake of Aladdin.
What’s It About?
Aladdin, our beloved pickpocket orphan who falls for Princess Jasmine, the beautiful daughter of the sultan of Agrabah. To win the princess, Aladdin must do what it takes. Causing him to get tangled with the evil sorcerer Jafa!
As the unstoppable Disney juggernaut buys 21st Century Fox the long-awaited consolidation of the Marvel Universe is at hand.
Selling Priceless Treasures
Back in the late 1990s, no one knew how big superhero films were going to be. After all, it wasn’t that long after the trainwreck of Batman and Robin. So it made sense to sell the rights to some properties and let film studios take all the risk while Marvel still got a big pile of cash. Then X-Men was a huge hit and this started a slew of superhero films – some great, some not so great and Marvel came to regret giving up cinematic control to some of their most valuable superheroes.
The 2000s and 2010s saw an explosion of superhero films – a seemingly never-ending parade of CGI fight scenes, origins stories and heroic struggles. A bright spark had had the idea of making all of Marvel’s superhero films exist in one universe, a huge sprawling world full of heroes and villains and it was all connected. Each film would build on the shared success meaning that people would need to watch each one if they wanted to fully appreciate the whole. I have reservations about this idea but undeniably it has been hugely successful and there is definitely a feeling that you need to see them all. It was very cool to see Iron Man making fun of Captain America in Avengers Assemble, or Thor and the Incredible Hulk fighting in Thor: Ragnorak or seeing Spider-Man team up with Wolverine and Reid Richards in…well, that one hasn’t happened yet and that’s because 21st Century Fox used to own the rights to X-Men and The Fantastic Four.
There is, of course, something that has to be pointed out. While the X-Men films have been commercially and sometimes even critically successful launching a nearly twenty year ascendancy none of the three Fantastic Four films has made much of an impact. And I’m not sure how many people, outside of hardened comic books fans, have been calling for Fantastic Four to be incorporated into the MCU. But there is good stuff there to work with and they could be a useful addition and will satisfy completists out there.
Lessons To Be Learned & Problems To Avoid Rebooting X-Men and Fantastic Four:
X-Men – if you have run out of ideas for interesting powers stop making characters. I’d rather characters have similar powers than the barrel-scraping powers that have popped up in the X-Men films.
Fantastic Four – Sue Storm has the power of invisibility (as well as being able to create force-fields) and while such a power could lead to dozens of interesting ideas it falls flat on screen and there has to be an interesting way to use that power in a film.
X-Men – The role of Wolverine made Hugh Jackman a huge star and is probably the lead character of those films so don’t try and repeat that trick when it’s rebooted, do something different. Wolverine isn’t the be-all and end-all, they’re a team, let some of the other X-Men shine.
Fantastic Four – this may be controversial – find a way to make Doctor Doom and Silver Surfer into interesting cinematic characters or let them go – it’s okay to make new stuff up.
X-Men – Too powerful – Stop making people all-powerful. Wolverine is practically indestructible and immortal and every so often Jean Grey becomes all-powerful and, Professor X can do everything from mind control to stopping time
But it’s not just going to be problems and things going wrong and it has the potential to do some really interesting stuff.
What Fans Want (or at least what this fan wants)
Deadpool with the X-Men – Deadpool was a great film and while not exactly an X-Man he’s X-Man adjacent and in the graphic novels he is definitely part of that world. The terrible X-Men Origins: Wolverine already had one go at this and completely wasted their opportunity so maybe finally the MCU can give us the insanely over-the-top fight that a Deadpool Vs Wolverine Battle of the Indestructible Mutants deathmatch that we all desperately want.
Who’d Win In A Fight Between….every playground’s favourite argument is who’d win in a fight between two people who should have no reason to fight. A popular one is who would win in a fight between The Hulk and The Thing (my money is on The Thing as The Hulk is driven by impulses whereas The Thing very much remains Ben Grimm). Reid Richards is a genius who could perhaps knock some of the smug out of Tony Stark while Magneto is perhaps the best villain in any of the Marvel films to date.
Making Up For Past Mistakes – The Fantastic Four films were a disaster from start to finish and the X-Men franchise has not always struck gold so maybe this time they can take two decades of experience and get it right. The MCU has a had a go with the odder and wackier superheroes with Doctor Strange, Ant-Man and Guardians of the Galaxy and I don’t see why they can’t apply the same skill to a new Fantastic Four film. As for the X-Men, putting Gambit in the regular line-up as I feel his presence has been sorely missed in the films. They could also have another go with Rogue, again making her a regular X-Man from the start, bring in Jubilee, and Cyclops doesn’t just have to be the boring guy going out with Jean Grey.
So there we have it what the MCU rebooted films of X-Men and Fantastic should avoid and what they should do. Getting these films right is trickier than it might appear and it can be a fine line between enjoyable superhero film and ridiculous folly that cost $300,000,000.
It truly is an exciting time to be a film viewer with so many streaming sites vying for our attention. Netflix, Amazon Prime, Now TV and so many others are competing to be your go-to entertainment streaming service. And soon another company will join the streaming wars. Disney announced last year that at some point in 2019 it will launch its own streaming service, Disney+. Many have prophesized that the entertainment behemoth could give Netflix a run for its money. So, today we are going to ask, what effect Disney+ could have on the streaming landscape. Will Netflix be able to compete with a company as giant as the house of mouse? And what could this mean for the future of film distribution?
What is Disney+ offering?
Disney+ is stated to be a child-friendly streaming hub for all of Disney’s owned films and TV shows. These include properties like Star Wars, Pixar, Marvel, and National Geographic. Hulu will broadcast the more adult-oriented content owned by the company. So far, the service has not set a price, but has promised that it will be cheaper than a Netflix subscription. Similar to Netflix and Amazon Prime, Disney+ also plans to host exclusive content. These include Star Wars: The Mandalorian and a series based on Marvel’s Loki. It will also be the first place where all the latest Disney films become available.
How will this effect the industry?
Disney+ could herald the beginning of the next generation of streaming. With the studio’s pedigree and the exclusive big names they have, including Star Wars and Marvel, it seems likely that the production value of their exclusives will be high, with both properties usually focusing a lot on spectacle. And if the service becomes successful with a cheaper price, other streaming companies will have to step up their game. Perhaps lowering their price, offering new selling points or allotting higher budgets for their new projects. Competition breeds creativity and Disney+ seems poised to encourage that.
It is also interesting that Disney does not intend to dismiss cinema distribution. Allowing films to run their course in theatres rather than exclusively releasing it on Disney+. It is interesting that despite the rise of streaming, cinema exhibition continues to generate over £1 billion in revenue each year. And this display from Disney reinforces the importance of cinematic distribution. Therefore, cinemas will still benefit from the income that big releases bring to them. As well as allowing a broad audience to see the films before it becomes exclusive and potentially allowing platforms for smaller films to be seen by a larger audience.
However, if Disney+ is successful it’s not hard to see other big studios forming their own streaming companies to retain distribution rights. Meaning that a movie will run its course in cinemas and then become exclusive to that studio’s website. Customers will thus lose the variety of current streaming sites. Instead, they’ll have to sign up to multiple companies, with different prices to find what they want. This isn’t a particularly consumer-friendly environment to encourage. Plus with the four highest grossing movies of 2017 being produced by them, it’s not hard to see why Disney wants to keep using the cinema box office.
Netflix Vs Disney+
And with Disney+’s announcement, many saw it as a direct challenge to Netflix’s hold on the market. With a cheaper price, a large back catalog as well as original programming and exclusive retention of its latest cinema releases, many predict that Disney+ will be a great Netflix competitor. However, this judgment seems rash. It is exciting to see what Disney will bring to the table. And the more family-focused content of Disney+ makes it unique amongst current streaming companies. Which mainly focus on offering content for different age ranges. But ultimately it is hard to see Disney+ felling Netflix completely for one simple reason, a lack of variety.
The reason platforms like Netflix and Amazon Prime have succeeded is because they provide a vast range of content for all ages and interests. Genre cinema, documentaries, critically acclaimed work, schlocky trash, foreign language cinema from all over the world, kids films and the latest blockbusters are all available on those platforms. And not everyone wants to watch a Disney show or movie when they get home. Some people want to watch an adult-oriented comedy or violent action films, not exclusively family-orientated films.
Just look at the domestic box office figures for Disney’s releases last year. Their box office takings are incredibly sporadic. With some projects earning hundreds of millions while others never reach the hundred mark. Fatigue can set in easily when there is little room to breathe between brand projects (comparatively speaking). Even big-name brands don’t guarantee success, see Solo: A Star Wars Story for proof of that. Disney+ will undoubtedly have a big fan base to rely on. But the limited audience range and content makes it seems more like an Amazon Prime add on than something you would exclusively pay for.
What does the future hold?
Ultimately these judgements are merely speculation and we
will find out what happens when Disney+ launches later this year.
It will be interesting to see how established companies will deal with the challenge posed by Disney. A healthy dose of competition is sure to produce a good amount of change. Both in business and in the products produced. And the retention of cinema distribution will give faith to cinemagoers and smaller filmmakers looking for potential platforms to reach a wide audience.
But it is also hard to not be pessimistic about what this could do to the industry by promoting insular distribution rather than reaching the widest possible audience. Overall this feels like something being done for business rather than art. And even devoted fan culture can get burnt out when given too much to chew.