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Tag: Bohemian Rhapsody

Editorials

How Cinema Attendance Hit Record Levels In 2018

February 7, 2019

In a world of streaming and affordable home media, the death of cinema distribution is often talked about. A belief that many would agree with. After all, why go to the cinema when you can watch a film multiple times at home for a fraction of what they would pay going to see those films at the theatre?

It’s therefore interesting that according to the UK Cinema Association, UK cinema attendance in 2018 was at its highest since 1970, with 177 million admissions. This is impressive considering all the factors going against cinema in 2018, including a boiling summer and competition from the World Cup.

UK Cinema Admissions (UK Cinema Association)

But why did cinema attendance decline during the 1970s? And what was it about this past year that encouraged people to return in larger numbers? Well, join me as we dive down the rabbit hole and try to find out.

1970: Starting to decline

1970 was the year the UK saw the general release of many perennial favourites, including Butch Cassidy and the Sundance Kid, Kes and many others. It was also the year when cinema audiences began to decline dramatically in numbers, going from 193 million admissions in 1970 to 176 million in 1971. By the end of 1980 admissions only reached 110 million.

Many blame the expansion of television and the video recorder for the decline. And with Hollywood going through major changes at the time due to several large flops, the big crowd-pleasing spectacles that had been largely used to showcase its superiority to home viewing quickly dropped off. These pictures then took a back seat in the UK, replaced by a mix of personal and experimental projects that appealed to niche audiences as well as television adaptations and sex comedies. From there although attendance was not always in continual decline, and tentpole blockbusters returned, the audience figures never reached the numbers they once had – until 2018!

In 2018 attendance numbers rose with huge hits like Bohemian Rhapsody, Mamma Mia Here we go again, Avengers: Infinity War and Black Panther.

The biggest UK film hits in 2018

2018: What has changed?

There are of course many factors that could have contributed to the rise in cinema attendance. Some insiders put it down to the value of the cinema experience. Going to the cinema is not just about the film anymore, it’s about the communal experience. The ability to buy food, drink, alcohol and enjoy a film with your family and friends on a large screen with luxury seating without having to spend as much as you would for a night at the opera or a football match.

The number of venues dedicated to showing films across the UK is also growing, in different geographical areas. This means that it is easier for audiences to get to cinemas, no doubt helping to encourage repeat visits.

On the other hand, the rise could be a result of Hollywood using their old hits formulas with a new approach. The big hits of 1970, M*A*S*H, Love Story and Airport all had pre-existing fanbases, all being based on novels (some specially written to drum up interest for the movie) and stars with name recognition. Airport having Burt Lancaster and Dean Martin, M*A*S*H having Donald Sutherland and Love Story having Ali MacGraw and Ryan O’Neal. Hollywood often used these tactics in the past, but these films also covered a range of genres: disaster, romance, war/comedy and demonstrated an attempt to appeal to different tastes. Airport focused on Hollywood spectacle, Love Story on personal character drama and M*A*S*H on anti-establishment humour rampant at the time. Helping to attract different audiences.

All these elements can be seen in the big hits of 2018. The genres range from musical to superhero and biopic. And all demonstrate a commitment to bringing in broad audiences through either brand recognition or having a big name attached to the project.

But these films also tackle modern issues that help them appeal to different audiences. Instead of focusing exclusively on white straight men we now have stories about black superheroes, LGBTQ icons and women exploring their sexuality and coming to terms with their own identities. With a lot of money spent on these projects, it must be an attractive prospect for underrepresented groups to see representation on the big screen. All the aforementioned films are also rated 12a. And with cinemas being more easily accessible it makes it easier for every member of the family to watch these diverse tales. The issues of today are being told with old school Hollywood spectacle, which seems to have struck a chord with people, regardless of your opinions on the films.

A long way to go

But despite rising attendance figures, these must be viewed within context. Comparing the populations of the times the average person in 1970 would have visited the cinema around 3.5 times a year. In comparison the higher population the average person will only visit the cinema around 2.7 times a year. Which makes a difference when considering box office takings


UK population estimates and projections, 1951 to 2041 (Office for National Statistics )

With the average ticket price in the 1970s being £6.83 (45p, adjusted for inflation) the total box office takings of 1970 reached £1,318,190,000. Beating 2018’s takings of £1,277,122,327 despite the higher average ticket price and higher number of cinemas.

The average viewer just does not visit the cinema enough to equal the 1970 numbers. So, if cinema is to return to the high attendances it once had, there is still a long way to go. And with the predicted continuing increase of the population, cinemas will need to do all they can to encourage visitors to return or attendance will continue to fall. This could result in cinema closures or another rise in the average ticket price.

What now?

Despite this, the high attendance figures of the past few years indicate that if cinemas continue to appeal to audiences, through showcasing big films that can be viewed by diverse audiences at affordable prices, then maybe we will reach the attendance figures of cinemas heyday again.

Reviews

Review: Bohemian Rhapsody

November 17, 2018

This week’s review is all about Freddie Mercury and a little bit about Queen as we dive headfirst into the swaggering anthem-fest that is Bohemian Rhapsody.

Don’t stop me now… (sorry, couldn’t resist)

Why now?

Bohemian Rhapsody was released on 24 October in the UK and is still in cinemas now.

In a nutshell

The film follows the rise to fame of the British rock band Queen, focusing primarily on the life of its enigmatic frontman Freddie Mercury, beginning with their initial meeting in 1970 and ending with the climactic Live Aid show that becomes known as one of Queen’s most iconic performances.

Who’s it for?

If you love Queen and proper rock n’ roll music, you’ll definitely enjoy this movie. It’s rated 12a, and while most of the questionable scenes in the movie are implied rather than explicitly shown, parents might want to be careful about taking young kids along. For everyone else though, it’s all good.

Who’s in it?

Rami Malek plays Freddie Mercury, and boy does he play him well, especially during the musical numbers! Bringing arguably the most important frontman in the history of music to life on the big screen is no easy task, but Malek makes it happen, and then some. His performance is understated and exuding vulnerability where it needs to, but is also recklessly flamboyant and OTT when required, in equal measure.

The other members of Queen, who don’t get anywhere near as much screen time as Malek, do a great job portraying their real-life characters. Gwilym Lee is the spitting image of Brian May, while Ben Hardy and Joseph Mazzello (Timmy from Jurassic Park!) are solid. Lucy Boynton does a fine job portraying Mary Austin, who had much to come to terms with in regard to Freddie and his developing sexuality; Allen Leech is suitably snakelike as Freddie’s personal manager Paul Prenter, while Aidan Gillen does well in a relatively small role as Queen’s manager. Mike Myers also makes a short but important cameo appearance.

The good stuff

This is a stylish film featuring solid performances all around, but for me, it was the big music numbers that really blew me away. When the scene switches from the opening of Bohemian Rhapsody in the radio booth to Mercury on stage with thumping guitar riffs and pounding drum beats, I couldn’t help but grin and stamp along with the rhythm (probably to the annoyance of those around me). The Live Aid performance which draws the film to a close is also unbelievably accurate, almost shot-for-shot of the actual show put on by Queen. I watched the original back again after returning from the cinema and was thoroughly impressed with what was achieved by those who put that scene together.

The not so good stuff

While I really enjoyed Bohemian Rhapsody, I was also very aware while watching it that there are glaring historical inaccuracies throughout it. This seems to have been a common theme in criticisms of the film, and while I’m absolutely not an expert in Queen or Freddie Mercury, I could definitely tell when parts of the narrative had been embellished or accelerated for the purposes of the film. Bohemian Rhapsody also underwent a directorial change about two thirds of the way through production, with Bryan Singer “leaving” the project to be replaced by Dexter Fletcher – you can’t necessarily tell when this happened from watching it, but some scenes certainly seem to have undergone inexplicable stylistic changes that jar with the general tone of the rest of the film.

I also found the portrayal of Mercury’s sexuality a little over-the-top at times. While his orientation was obviously so important to how he lived his life (as well as being what ultimately led to his illness and passing), it seemed to become far more important than anything else in the story as the film progressed. I would have like to have seen more of Queen and how their music developed (which, when touched-on, always felt rushed, as though someone had gone back through what had already been filmed and stuffed it in) and could have done with slightly less of how Mercury was manipulated by Paul Prenter into becoming what the film conveys as a sex and drug-crazed ego-maniac. I might be wrong, but I don’t think that made for an entirely accurate portrayal.

The bottom line

Bohemian Rhapsody would be a solid movie choice for you this week if you’re after something that’s big, bold, and will leave you wanting to blast some rock n’ roll in the car on the way home; if you want a historically-accurate, Queen-centric film, this may not be for you.

Verdict: (3 / 5)