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Has The Marvel Cinematic Universe Reached Its Peak?

July 3, 2019
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With Avengers: Endgame sitting just behind Avatar as the second highest grossing film of all time, the franchise has constantly reached new heights, especially with the team-ups. But with Endgame being the final appearance from some of the characters that made it the juggernaut it is, is it all downhill from here?

No one could’ve predicted just how big the MCU would become when it started back in 2008, Iron Man wasn’t as popular as characters like Spider-Man, so there was very little chance the film would be a success, let alone that it would give birth to the highest grossing franchise ever. It not only catapulted “cult” comic book characters into household names but also inspired several other studios to adopt the “shared universe” model.

“Become part of a larger world…’

2008’s “Iron Man” officially started the universe, but “The Avengers” took things to a whole new level. (Marvel/Disney, 2012)

The first “Avengers” film is still to date the 6th Highest grossing film worldwide and is when people really started to pick up and take notice of the franchise after all the planning and easter eggs had paid off. “Iron Man 3” kicked off “Phase Two” a year later, which included “Captain America: The Winter Soldier” and “Guardians of the Galaxy”, the former being the first film directed by the Russo Brothers, who would go on to direct “Infinity War” and “Endgame”, while the latter proved Marvel could experiment with the more outlandish elements of their canon, leading to films like “Doctor Strange” and “Thor: Ragnarok”

“Phase Three” saw Marvel get even more ambitious, with everything leading towards the massive crossover events of the final two “Avengers” films as well as putting their own spin on familiar characters, when they struck a deal to use Spider-Man in their shared universe, who now gets to share the screen with the Avengers just like in the comics, as well as have a film directly deal with the fallout of Avengers: Endgame, the film that broke box office records almost instantly.

“We’re in the endgame now”

“Avengers: Infinity War” features a huge cast of characters (Disney/Marvel, 2018)

The MCU won’t be stopping anytime soon, although Marvel has yet to officially announce any of the films in Phase 4, there are several rumours about what could come next. And the recent Disney/Fox merge means that they now have access to the X-Men and Fantastic Four, so expect to see them appear alongside (or even against) the Avengers before long. While this crossover would likely not feature the cast of the previous X-Men films, it would still be exciting to see versions of them with characters we are familiar with, such as a Spider-man and Wolverine team up.

However due to the scale of “Avengers: Endgame”, it is likely that the MCU will slow down and tell smaller stories for a time, focusing on more standalone stories with occasional team-ups, like Falcon’s cameo in “Ant-Man” or the Hulk’s role in “Thor: Ragnarok”. While the solo films are popular, they never quite reach the heights of the Avengers films, although several have grossed over $1 billion dollars, like “Black Panther” so a sequel would likely do very well.

“Avengers Assemble”

Could Avengers 5 give us even more heroes in one battle? (Marvel/Disney, 2019)

But the appeal of a shared universe is the team-ups and connections, otherwise, they may as well be standalone franchises (which is no bad thing). As of Endgame, there are over 20 superheroes, that either have their own franchise (Spider-Man, Doctor Strange, Black Panther etc) or are major players in another (Falcon and Winter Soldier have huge roles in the Captain America films) and that cast is only likely to expand as the films go on. In addition to the feature-length outings, several established characters are getting spin-off series on the upcoming Disney+. These will crossover with the films “in a big way” (although previous Marvel shows, such as Agents of SHIELD and The Defenders, had tenuous connections at best).

Given all of this, it’s likely “Endgame”, as a conclusion to “The Infinity Saga” will be the last official Avengers film for a while, but the characters will crossover with each other at every opportunity. Given the success of some solo outings like “Black Panther” that are guaranteed sequels, it is possible that one of them could break even more records. However, the likely option is that Marvel will once again try to replicate their success several years down the line. With several newer characters, the old guard can call in for back up. So while Endgame might be the end for the foreseeable future, don’t expect this to be the last time the Avengers assemble…

Also Read: Spoiler Etiquette: To Spoil Or Not to Spoil…

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