Having recently discussed cinema’s affordability, we are going to look at the world of streaming. We are going to analyse the streaming market, the factors that contribute to audiences’ film enjoyment and when streaming or cinema viewing would best suit audiences.
Shrinking & Growing
The streaming market is huge. According to Uswitch, over two-thirds of UK households have access to an SVoD service. On average, according to Barclays, customers spend £175 a year on film and TV subscriptions. Netflix is the most popular streaming service. Prime Video, Disney+, Apple TV+, Now TV and BBC iPlayer also have a big reach, with many smaller services also available. Many of these services have access to a sizable library of content. However, this era of streaming has its problems.
Customers now have to pay more for ad-free viewing, which used to be the standard streaming experience. To watch Netflix without ads now costs £12.99 a month, up from £9.99 in 2021. Studios have also increasingly gated off content for their own streaming services, requiring audiences to pay for multiple subscriptions to access all the content they want. The increasing prioritisation of exclusive content owned by streaming companies (e.g. What’s On Netflix says around 54% of Netflix’s UK content is Netflix Originals) means a less diverse selection for viewers. The crackdown on things like password sharing has also restricted access for customers. Plus, considering the average time spent watching an SVoD service (as of 2023) was 38 minutes a day, with live TV watchtime being almost triple that and social media competing for young people’s attention, streaming is looking less worthwhile for many.
Not Just Numbers
Of course, streaming still offers good things for subscribers. It allows you to watch films from the comfort of your home with accessible features (subtitles and audio description) available on many titles. But watching films at home is a fundamentally different experience from the cinema. For one, it is a much more relaxed affair. This means many viewers will be more willing to do other things while watching a film, e.g. phone browsing. This can take away from narrative immersion. Also, an internet connection is not always guaranteed when watching at home. Meaning a film can change quality, buffer or stop, taking viewers out of the experience.
Additionally, home cinemas still can’t fully replicate the image and sound quality available in theatres. Informal cinema etiquette also encourages viewers to turn off their communication with the outside world to become fully absorbed in a film with others. Communal joys come with watching films at the cinema too. You can experience a film not only with your friends but also with strangers, and have the satisfaction of sharing an experience that brings you close to others.
Streaming or Screening
So, what should you bear in mind when it comes to saving money on watching films? Firstly, stick with a streaming service you are likely to use most. Streaming services are becoming quite expensive, and it’s easy to rack up a huge bill without using all a subscription has to offer. If you need access to another service, consider moving or using a free trial period rather than having multiple ongoing subscriptions.
When it comes to deciding whether to watch a film in the cinema or at home, research what the film is about. If the film is an emotional drama, it is likely to play just as well in a home setting as it would on the big screen. Meanwhile, horror films benefit from the lack of distraction and higher-quality sound provided by cinemas. Furthermore, sci-fi, fantasy, costume and epic dramas benefit from cinema’s better quality image. Cinema trips are also good for spending time with friends or like-minded people and enhancing the art you are already familiar with.
Film is an art form that can be just as powerful on the small and big screens, but with the associated costs, it’s always worth thinking about what way is best for you to experience it. So make sure to look at the cost value: can you afford it/will you get a good amount of use from it? But also remember to factor in the importance of experience and community to your calculations.
