In this article, we will examine what his administration has done to roll back protections for marginalised people. We will also unpack what these actions could mean for the entertainment industry and its workers.

Eroding Work Protections

In January, Trump signed three executive orders. These orders mainly focused on rolling back Diversity, Equity and Inclusion programmes. Along with affirmative action and protections for trans people. High, Jordan and Ostrager note that though the orders were aimed mainly at federal agencies, they instruct agencies to make “reports identifying…private sector companies with the most ‘egregious and discriminatory’ DEI programs.” Along with “potential civil compliance investigations of publicly traded corporations and large non-profits.” Meaning they will have wide-reaching effects.

What This Means

These orders are meant to send the message that measures being taken to protect and cultivate better working environments for marginalised people and address systemic hiring biases that often disadvantages people who are marginalised because of, “their race, colour, religion, sex, sexual orientation, gender identity, or national origin,” will be vilified by the Trump administration. Companies that voice inclusive policies even face potential legal action. Meaning this is being done to create an intimidating environment for marginalised people. Crucially, although these orders frame themselves as anti-discriminatory, the ACLU says these orders “weaponize civil rights laws’ to reverse decades of progress for women, people of color and for all communities.”

Company-implemented programmes around diversity measures have been criticised for how businesses often use them to whitewash their image over taking concrete steps to address company discrimination. However, they still help many marginalised people. These orders aim to destroy even these small protections that make businesses consider their hiring practices, employees’ talents and well-being.

How Companies Are Responding

Big media companies like Warner Bros Discovery, Paramount, Disney and Amazon have already changed their policies significantly. Amazon excluded a section from a 2024 report that indicated the company was focused on “diversity and inclusion in hiring”. They also said they are “winding down outdated programs and material,” relating to DEI initiatives. Disney is changing its Disney+ content warnings, shifting its “talent strategy” to centre on business outcomes over fostering diversity and inclusion, and closing a website celebrating the contributions of underrepresented voices at the company. Paramount has rolled back its targets to attract more diverse employees and has removed website content speaking to DEI initiatives. WBD are also changing their language to revolve around “inclusion”. In addition, it is making its application process “uniform and consistent”.

Many of these companies are trying to make it clear that they still value diverse perspectives and inclusive environments. That said, these measures, coupled with Amazon creating content around the Trump family and WBD having reportedly had similar suggestions made, Paramount’s potential merger on the way, and Disney pulling content featuring diverse characters, indicate these companies are just trying to garner favour from the Trump administration to protect their financial interests. All while trying to hold onto marginalised audiences and workers, despite capitulating to policies made to make them feel unwelcome.

The Future

We will have to wait and see how these orders affect the whole American film industry, as well as the film industry broadly and if workers and companies will fight these orders. However, these actions also reiterate a dark truth. The film industry has long dragged its feet on improving on-screen and behind-the-scenes representation. Now that high-profile companies have retreated from commitments to diversity and protecting marginalised groups, it has the potential to alienate diverse creatives from the entertainment industry further. Thereby depriving them of a voice within culture and their workplace. Plus, if these companies bow to pressure, the number of productions pandering to the Trump administration will undoubtedly rise over the next few years. Which will serve to normalise its hateful rhetoric. For that, these companies should be ashamed.

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